Optimization Direct partners with IBM through a technology licensing and distribution agreement with IBM. By combining the founders’ industry and software experience and IBM’s CPLEX Optimization Studio product with the arsenal of Optimization modeling and solving tools from IBM provides customers the most powerful capabilities in the industry.

CPLEX Optimization Studio* solves large-scale optimization problems and enables better business decisions and resulting financial benefits in areas such as supply chain management, operations, healthcare, retail, transportation, logistics and asset management. It has been applied in sectors as diverse as manufacturing, processing, distribution, retailing, transport, finance and investment.

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Optimization Direct is delighted to work with AIMMS. AIMMS includes Optimization Direct’s ODH|CPLEX product into the AIMMS Prescriptive Analytics Platform.

The AIMMS Prescriptive Analytics Platform is the technology of choice for operations research and analytics professionals to build and deliver solutions that improve business performance. The Platform leverages the power of mathematical optimization and modeling to provide companies with a competitive edge and quantifiable results. AIMMS has been doing this for nearly three decades, and always tries to find innovative ways to improve value for customers.


GAMS is one of the leading tool providers for the optimization industry. With customers in more than 120 countries, GAMS is used by multinational companies in many different industries, universities, research institutions, and governments.

GAMS include Optimization Direct’s ODH|CPLEX into its General Algebraic Modeling System. This partnership provides GAMS/CPLEX customers with an additional tool (or some additional mathematical horsepower, if you like) to use in solving large and complex planning, scheduling and supply chain optimization problems.


IBM and DecisionBrain announced that the Decision Optimization Center (DOC) which is an AI and data product offer – an OEM version of the DecisionBrain optimization platform.

As experts in the industry and IBM licensed distributors of IBM’s optimization products, Optimization Direct have added the DOC V4.0 to their suite of product offering.


Newcomp Analytics specialise in data analytics and enabling organisations to become data-driven. Their product portfolio ensures they can tackle any project, from strategy to implementation.

We work with Newcomp Analytics on consulting projects, bringing our optimization skills and expertise.


Techdata is one of the world’s largest technology distributors. They help companies like HP, Apple, Cisco, Microsoft — and hundreds of others — bring their products to market, and offer a wide range of technical and business support services.

We work with Techdata on consulting for optimization, big data projects.