About us

Optimization Direct Inc., co-founded by Dr. Robert Ashford, a pioneer in the field of optimization, and Dr. Alkis Vazacopoulos, a leader in the industry, markets IBM® ILOG® CPLEX Optimization Studio®, the world's leading software product for modeling and optimization.

CPLEX Optimization Studio* solves large-scale optimization problems and enables better business decisions and resulting financial benefits in areas such as supply chain management, operations, healthcare, retail, transportation, logistics and asset management. It has been applied in sectors as diverse as manufacturing, processing, distribution, retailing, transport, finance and investment.

CPLEX Optimization Studio is an analytical decision support toolkit for rapid development and deployment of optimization models using mathematical and constraint programming. It combines an integrated development environment (IDE) with the powerful Optimization Programming Language (OPL) and high-performance ILOG CPLEX optimizer solvers. CPLEX Optimization Studio enables clients to:

  • Optimize business decisions with high-performance optimization engines.
  • Develop and deploy optimization models quickly by using flexible interfaces and prebuilt deployment scenarios.
  • Create real-world applications that can significantly improve business outcomes.

Optimization Direct has partnered with and entered into a technology licensing and distribution agreement with IBM. By combining the founders' industry and software experience and IBM’s CPLEX Optimization Studio product with the arsenal of Optimization modeling and solving tools from IBM provides customers the most powerful capabilities in the industry.